If everyone had always had the attitude “one person can’t make a difference”, absolutely nothing would ever get done. Imagine if Mandela, Rosa Parks or Martin Luther King had said “but one person can’t make a difference.” We would still have slavery and apartheid. Historically progress has been made by individuals who stand up and speak out against injustices. It’s now up to us to do the same in order to save the animals, the planet and indeed ourselves. →

Of course one person can make a difference. A movement is always made up of individuals and it’s the cumulative effort of these individuals that creates change.

It really comes down to the idea of supply and demand, every time we buy a vegan product we are changing what is being demanded and voting with our wallet for the kind of world that we want to create. As more and more people demand vegan options, more and more vegan options will be produced.  We are morally accountable for the actions that we make as individuals and regardless of what other people are doing, we have a responsibility to address the impact of our own actions and assess whether or not our lifestyle choices need to be changed.  →